The Challenge
K-Startup Grand Challenge, the joint project of the Ministry of SMEs and Startups and the National IT Industry Promotion Agency in South Korea, was about strengthening its visibility in the CEE region to attract more startups for their program.
The Solution
The reach of our own communication channels combined with our local partners’ creates a strong distribution channel that we aligned to get their message out to a specific target group in the CEE startup ecosystem. The Result
We managed to reach the right target audience in 10 countries of the CEE region with their call and contributed to a better representation of the region in their global program. The secret for success
Credibility
We under no circumstances sell or trade any data collected through our competition of Global Startup Awards, which is not only important for being fully GDPR compliant, but also helps us maintain our reputation in the startup / innovation ecosystems.
Communication channels
Our global network can be easily reached through our communication channels, as the mixture of social media reach and newsletters, combined with content creation. We also make sure to only deliver messages that are relevant and interesting to our network.