The CEE region’s first online retail-based business development program for startups
The challenge
To source and select top-notch startups through a full-stack, white-labeled innovation contest, with the purpose of providing these startups unique market access, while creating a buzz in the innovation scene for iPon, one of the most successful webshops in Hungary, in partnership with HRP Europe, a leading Hungarian IT distributor of technologies.
The solution
A white labeled competition, together with a new brand (conceptual and visual) and a competition framework were created and executed, powered by the market knowledge, relevant network, and reputation of XO.company.
The result
Over 100 relevant applications, 2.000 website registrations, and 24M online reach was achieved while onboarding and activating the 10 most prominent public and private organizations dealing with startups and innovation in the country.
Building a network through the competition
Jury
A jury consisting of some of the most prominent women in the innovation/startup space in the county was established. Besides judging on the finalists, jury members also functioned as brand ambassadors.
Ecosystem partners
Across Hungary, the 10 most significant public and private organisations were engaged in the project, sharing content created by us, to spread the message about all the phases of the competition.
Applications
Over 100 relevant applications were achieved.
Public votes
Over 2.000 votes were received from the public during the online voting phase, which was possible through registration to iPon’s webshop, with an integrated discount for purchases on all products.
Clients
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iPon
iPon strives to be the most customer-centric webshop where people can find and discover virtually anything they want to buy online. iPon also runs a special technical targeted magazine, which was developed to view the most objective picture of our electrical environment. By giving customers more of what they want - low prices, vast selection, technical content, and convenience - iPon continues to grow and evolve as a high-class e-commerce platform.
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HRP Europe
With an annual turnover of more than 105,000,000 EUR (2018), HRP Europe Ltd. is a balanced stable player in the Hungarian IT distribution market. Its operation covers a range of activities: the distribution of computer hardware and software and a variety of services: professional consulting services, outsourcing. The company has a broad customer database which is covering 90% of the Hungarian IT market.
Jury introduction videos
Startup Ecosystem Partners
