The Challenge

Back in 2018, the 4th year of working on the CEE region of Global Startup Awards, we’d felt the need from the market for a comprehensive, still easy to consume white paper as the ones out there were either very academic or focused too much on a single country.

The Solution

Using our competition as a vessel, we put the collected data into the hands of data specialists, while our team reached out to our well trusted network of ambassadors, country partners and other stakeholders/thought leaders for informal insights and opinions.

The Result

A well designed, easy to read piece, edited by a novel writer, which filled a gap on the market that was also found worth to be sponsored financially by Google (without them having any influence on the content), and was downloaded over 2.000 times without a strong marketing campaign.