Utilizing the Global Grand Finale Days as a vehicle to promote and enhance the Danish Green Innovation ecosystem locally and globally
The challenge
Driven by the commitment to a Danish Sustainable Growth and Innovation, The Danish Business Authority was seeking to spot the light on the latest advancements in the reality of the Danish Ecosystem along with an endeavor to further strengthen the momentum of the green dimension of the innovation scene in the country by marketing Denmark as a green entrepreneurial nation.
The solution
As one of many other projects that XO.Company is proud to be running, Global Startup Awards is by far the one with the highest impact on the global level, with astonishing reach-out numbers that tell a story of determination, making it an excellent tool for governments and business authorities to utilize and drive global innovation focus to an accented theme that serves the local market. By supporting running the Grand Finale Days in Copenhagen in 2021, The Danish Business Authority was promoting Denmark as a Green destination for investors and innovators from across the globe.
The result
By implementing the partnership with Global Startup Awards, The Danish Business Authority received further insights into the thoroughly-collected data from the events, the attendance, their interests, and their feedback and analysis breakdown of the guests by professions and roles, all with full compliance with GDPR principles. Furthermore, it was utterly important for XO.company that the execution is in a context that best serves the general “Green” theme.
Premium-Quality Events Serving Nation-wide Green Agenda
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Towards a Greener Future at Danish Industry
The invite-only networking event was hosted in the elegant Danish Industry building, where we brought together Regional Winners, Investors, Corporate and Government Partners, Jury members, Ambassadors, and former winners from different regions.
This event's focus was on the relevance of green innovation and how to push society in a greener direction, thus, contributing to Denmark’s Green Future and the rest of the world’s green agenda.
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Introduction to the Danish Innovation Ecosystem at Digital Hub
A Global Startup Awards and Digital Hub Denmark networking event for international guests.
The networking event was hosted by Digital Hub Denmark and gathered international guests.
This event was a unique opportunity of being introduced to the Danish Green Innovation Ecosystem and meet relevant stakeholders who are supporting the green transition chapter in Denmark
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Global Grand Finale Award Show
Global Grand Finale was an enchanted and inspiring evening of world-class startups, a glamourous award show, breathtaking acrobatic performances, and a delicious plant-based 2-course menu enriched with wine.
Global Startup Awards disclosed the best of the best startups, individuals, VCs, coworking spaces, accelerator or incubator programs from all over the world, and awarded the Global Winners of Season 2020.
Invite-only Networking Event:
Towards a Greener Future
Creating the optimal atmosphere for high-end stakeholders to Build Relations, discuss and create knowledge.
MAIN TOPICS:
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Panels Discussion featuring:
Kresten Kloch - CEO & Founder of NIRAS Green Tech Hub.
Anders Riemann - Founder of Nordic Harvest.
Thomas Norman Canguilhem - Co-founder & International CEO.
Caroline Søeborg Ahlefeldt - Founder and CEO of the national sustainability platform TOMORROW. -
Panel Discussion Featuring:
Rasmus Elsborg-Jensen - CEO & Founder of Reflow.
Mathilde Jakobsen - CEO & Co-Founder of Fresh.Land.
Henrik Lund - CEO and Chief Karma Officer, Naturli’. -
Panel Discussion Featuring:
Mikkel Olsen - Head of Digital platforms and Insights, Danske Bank Growth & Impact.
Mette Fløe Nielsen - General Partner and Co-founder at VÅR Ventures.
Niels Fibæk-Jensen - Co-founder at Matter. -
Hosted by: Michael Michelsen, Commercial Manager at Paboco
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Hosted by:
Troels Schönfeldt - CEO at Seaborg Technologies
Introduction to the Danish Innovation Ecosystem
Introducing international guests to the essence of investing in Denmark: facts and discussions.
MAIN TOPICS:
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Hosted by: Camilla Rygaard-Hjalsted - CEO at Digital Hub Denmark
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Panel Discussion Featuring:
Tegan Spinner — CEO & Founder at Worthmore
Nicolaj Christensen - Director Of Operations at Digital Hub Denmark
Olivier Corradi - Founder & CEO at Tomorrow -
Panel Discussion Featuring:
Koketso Tlhabanelo - Chief Operating Officer at GreenCape
Maxime Vieille - Global Director - Response Innovation Lab
Sally-Ann Farrington - Head of Strategy for GIIG Africa
Kristine Mærkedahl Jensen - Deputy International Programme Director at Save the Children Denmark -
Panels Discussion featuring:
Péter Kovács - Co-Founder of Global Startup AwardsJo Griffiths – Co-Founder for GIIG Africa
Global Grand Finale Award Show
Serving our Partner’s needs by the excellency of execution and an opportunity-making event aiming to empower the local ecosystem of Denmark by bridging it to the world’s most relevant stakeholders.
Discover More:
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Pre-networking
Starting from the entrance, guests had the chance to network with other guests. We were amazed by a piano performance as part of a networking opportunity. As we love surprises, we were astounded by the moment when the pianist gratefully appeared coming from the ceiling.
Dinner & Entertainment
The real show started after being immersed in the three different entertainment acts and breathtaking acrobatic performances that we had secretly put together for you. All of this happens while our guests enjoy a delicious plant-based 2-course menu enriched with wine.
Award Show & Winners’ announcement
The moment we have been all waiting for was to find out the global finalists and winners of the night, along with insightful interviews, funny host sketches, and a lot of dance at the GSA’s nightclub.
GSA’s Night Club
We finished the night dancing our shoes off with the sound of familiar hits of our DJ.
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More than 470 guests of startups, individuals, VCs, coworking spaces, accelerator, or incubator programs from more than 40 countries in 4 continents, representing 340 companies.
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The Global Grand Finale 2021 was held right in the heart of Copenhagen, where we found one of the most emblematic places of the city, the Circus Building (Cirkusbygningen).
The oldest of its kind in Europe, the Circus building has been a Danish cultural icon since 1886.
In this magical setting, we celebrated an award show mixed with the essence of a traditional circus show.
Guests’ Evaluation: Excellent Rating for the Execution of the Global Grand Finale.
After a great show that concluded the season 2021 with one of the largest global ecosystem events in the region, XO.Company ran a survey with a random sample of 10% of the over 470 guests that attended the event, representing more than 340 organizations from 40 countries:
80% of our surveyed guests rated the organization of the event with 4.2 out of 5.
74% of our surveyed guests left the event with new valuable connections
82% of our surveyed guests rated the execution of the event with 4.6 out of 5
69% of our surveyed guests rated the venue 5 out of 5
Guests Interviews:
Global Impact with Marketing and Content
At XO.Company, we believe that this era of advertisement is based on the premium quality of the content provide to your partners, clients, and audience Hence, and because we operate on a global level, and with more than 10 years of experience in this field. The partnership with the Danish Business Authority yielded to the creation of hundreds of media items that did not only professionally document the event, but also helped approach audiences from across the globe, which served the core value or the partnership.