A tailor-made networking path to shape a better future through embracing innovation in Health Tech in the Nordics.
The challenge
Our client was in search of embracing innovative opportunities in the Nordics through connecting with the most promising and bright startups in the region, hence, having a better position to enable them with BII’s programs offered for startups within the life science space and health tech space.
The solution
Nordic Startup Awards, which is part of Global Startup Awards, is driven by the innovation consultancy brand XO.company, provided an opportunity for the client to grow their awareness of the startup scene by creating a tailor-made Category called Best Health Tech Startup that is seen as a vehicle to achieve the necessary networking and targeting of the startups.
The result
Having the Partnership with Nordic Startup Awards, our client is now in an excellent position to receive insights and access to in-depth statistics of the reality of the whole Nordic region, given the professionalism in how the category was performed, a map of the Nordic ecosystem related to the category was provided, data was collected about organizations and people who can support the goals of BII in the future within the area of health tech startups.
Co-developed Category of Best Health Tech Startup
BII as a partner in the Nordic region for NSA was enabled to co-design professionally-set criteria for the category Best Health Tech Startup which mainly targets a startup that is on the path to disrupt the healthcare industry through the use of technology and by developing new business models improving the lives of patients. The startup’s product and/or service is already showing early traction on the market. This methodology enabled BII to receive vivid and crucial feedback on the implementation possibilities of their services.
A Map to the Nordic Ecosystem
As a crucial element of the partnership between BII and NSA, data creation and knowledge production is a highly praised added-value to both parties, thus, enabling our partner with NSA’s pre-established networking capabilities and insightful presence in the Nordics, this element is presented through onboarding relevant and interested stakeholders creating a network around the category that can last beyond the competition. Plus, BII will be matched with a number of the startups that meet pre-defined criteria for further business development opportunities.
Exposure and Branding
GSA believes that Innovation needs to reach out to the most relevant stakeholders to assure the ultimate effectiveness of any collaboration, thus, through this partnership, our partner received during the whole timeline of the season a set of various promotional elements that are shared across all NSA channels on social media to ensure exposure of BII in general towards the audience of Nordic Startup Awards
Content Creation
As a part of the project was to create online engagement with content for social media, website & Award Show
Nordic Startup Awards 2018 Winner Announcement
